Why is reaching the new car dealership Fixed Operations audience so critical? Because dealership Fixed Operations Departments (Service, Parts and Body Shop) account for the lion’s share of operating profits. A healthy and profitable Fixed Operations Department means a healthy dealership. Having the right mix of profit-strengthening products, services, equipment and technologies is critical to America’s dealerships — all 18,000 of them.
Since 2004, Fixed Ops Magazine has been the auto industry’s #1 Fixed Operations information resource. And it’s still the #1 reading choice of Fixed Operations Directors everywhere.
HOW DO YOU REACH THESE DECISION MAKERS?
WITH FIXED OPS MAGAZINE.
Fixed Ops Magazine is focused 100% on the interests and needs of new vehicle dealership Fixed Operations Directors.
Fixed Ops Magazine reaches 100% of this hard-to-reach management audience.
Six times a year, Fixed Ops Magazine is delivered directly to the Fixed Operations Directors who have the authority to recommend and purchase products and services for their Service, Parts and Body Shop Departments.
Fixed Ops Magazine’s combination of industry news, features, new products, columns, pricing surveys and industry events makes this the publication that our readers need to read and like to read.
Fixed Ops Magazine has a graphic look and writing style that create the best possible selling and image-enhancing environment for your advertising message. It’s businesslike with a contemporary look — totally unique in the auto industry.
Fixed Ops Magazine’s Digital Edition gives your company a big readership and visibility boost, reaching 30,000 additional dealership General Managers as well as Service, Parts and Body Shop Department Managers. The Digital Edition delivers every single article and every single ad. It’s one more way for our readers to learn more about your products, services or programs.
THE ANSWER IS ALWAYS FIXED OPS MAGAZINE.